1. Introduction
These Terms & Conditions (the "Terms") govern your access to and use of the Admitt platform, websites, applications and related services (together, the "Platform"). The Platform is operated by Admitt Ltd ("Admitt", "we", "us" or "our"), a private limited company registered in Northern Ireland under company number NI730260, with its registered office at 40 Railway Street, Lisburn, BT28 1XP, United Kingdom.
By creating an account, placing a campaign, connecting screens, or otherwise using the Platform, you agree to be bound by these Terms. If you are entering into these Terms on behalf of an organisation, you confirm you have authority to bind that organisation, and "you" refers to that organisation.
2. Definitions
- Advertiser — a user who creates and funds advertising campaigns on the Platform.
- Network / Venue / Media Owner — a user who makes one or more digital screens available for advertising through the Platform.
- Agency — a user managing campaigns on behalf of third-party clients, including under any white-label arrangement.
- Campaign — a booking of advertising creative to be displayed on selected screens for a defined period and budget.
- Display — a single play of an Advertiser's creative on a screen.
- Proof of Display — the independent verification of a Display, provided through our technology partner Vojo, determining whether it is eligible to be charged.
- Pay-Per-Display (PPD) — the pricing model under which Advertisers are charged only for verified Displays.
3. Accounts & eligibility
To use most features you must register for an account and provide accurate, current and complete information. You must be at least 18 years old and capable of forming a binding contract. You are responsible for safeguarding your credentials and for all activity under your account. Notify us promptly at support@admitt.com of any unauthorised use.
4. The platform & roles
Admitt is a player-agnostic exchange connecting Advertisers with Networks and Venues. Admitt provides the technology that facilitates campaign creation, screen selection, decisioning, Display verification and billing. Except where expressly stated, Admitt acts as an intermediary and is not the publisher of Advertiser content nor the owner of any screen.
5. Campaigns & Proof of Display
When you launch a Campaign, you select screens, upload creative, and set a budget and schedule. Campaigns are subject to approval and to the content standards in these Terms and our Acceptable Use Policy. Once approved, creative is served according to our decisioning logic.
Each Display is independently assessed through Proof of Display. You are charged only for Displays that are verified. Displays that cannot be verified — for example because a screen is offline — are not charged. Verification data shown in your dashboard is the authoritative record of chargeable activity, save for manifest error.
6. Pricing, payment & credit
- Budgets. Campaign budgets are reserved when a Campaign launches. Reserved funds are drawn down only against verified Displays.
- Pay-Per-Display. Charges are calculated on verified Displays at the applicable rate, including any creative-duration multiplier shown at booking.
- Unused budget & credit. Budget reserved but not spent on verified Displays is returned to your account as credit, which may be applied to future Campaigns.
- Taxes & fees. Prices exclude VAT and other applicable taxes, which are added where required. You are responsible for all taxes associated with your use of the Platform other than taxes on Admitt's income.
- Payment. Payments are processed by our third-party payment provider. You authorise us and our provider to charge your selected payment method for amounts due.
- Network revenue. Where you make screens available, revenue is shared in accordance with your applicable Network Agreement and the revenue-share terms presented to you.
7. Advertiser obligations & content standards
You represent and warrant that your creative and Campaigns:
- comply with all applicable laws, regulations and advertising codes (including, in the UK, the CAP/BCAP Codes);
- do not infringe any third party's intellectual property, privacy or other rights;
- are not misleading, defamatory, obscene, discriminatory or otherwise unlawful; and
- comply with our Acceptable Use Policy and any venue-level content restrictions.
You grant Admitt and participating Networks a non-exclusive, worldwide licence to host, transmit and display your creative solely to deliver your Campaigns.
8. Network & venue obligations
- you own or are authorised to make available the screens you connect;
- you will maintain screens and players in good working order and accurate in their reported attributes;
- you will honour approved Campaigns and applicable content categories; and
- you will comply with the Network Agreement and all applicable laws, including those relating to outdoor and digital advertising in your locations.
9. Intellectual property
The Platform, including all software, designs, the "Admitt" name and logo, and content provided by us, is owned by Admitt or its licensors and is protected by law. We grant you a limited, revocable, non-exclusive, non-transferable licence to use the Platform in accordance with these Terms. You retain all rights in your own creative and brand assets.
You grant Admitt a non-exclusive, worldwide, royalty-free licence to use your name, trade name and logo solely to identify you as a customer of Admitt in our marketing materials, website, case studies, pitch decks and similar promotional content, and to follow any reasonable brand guidelines you have given us in writing. This licence does not authorise Admitt to state or imply that you endorse Admitt beyond identifying you as a customer. You may withdraw this licence at any time by written notice to legal@admitt.com; Admitt will use reasonable endeavours to remove or update affected digital materials within thirty (30) days of a valid request (materials already printed or distributed in the ordinary course need not be recalled).
Where you are an Agency booking Campaigns for a client brand, the licence above covers that client's name and logo only to the extent you warrant that you have authority from the client to grant it. If you do not have that authority, Admitt may still identify your Agency as a customer under this clause.
10. Acceptable use
Your use of the Platform is subject to our Acceptable Use Policy, which is incorporated into these Terms by reference. We may remove content or suspend access for breaches.
11. Third-party services
The Platform integrates with third-party services, including payment processing, mapping, hosting and verification hardware. Your use of those services may be subject to their own terms. We are not responsible for third-party services we do not control.
12. Disclaimers
The Platform is provided on an "as is" and "as available" basis. To the fullest extent permitted by law, we exclude all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Platform will be uninterrupted, error-free, or that specific reach, footfall or campaign outcomes will be achieved.
13. Limitation of liability
Nothing in these Terms limits liability that cannot be limited by law (including for death or personal injury caused by negligence, or for fraud). Subject to that, Admitt shall not be liable for indirect, incidental, special or consequential loss, or loss of profits, revenue, goodwill or data. Our total aggregate liability arising out of or in connection with these Terms shall not exceed the greater of (a) the total charges paid by you to Admitt in the three (3) months before the event giving rise to the claim, or (b) £100.
14. Indemnity
You agree to indemnify and hold harmless Admitt and its officers, employees and agents from any claims, losses and reasonable costs arising out of your creative, your use of the Platform, or your breach of these Terms or applicable law.
15. Suspension & termination
You may close your account at any time. We may suspend or terminate access where you breach these Terms, where required by law, or to protect the Platform or other users. On termination, outstanding verified charges remain payable and any remaining eligible credit or revenue balance will be handled in accordance with these Terms and applicable law.
16. Changes to these terms
We may update these Terms from time to time. Where changes are material, we will give reasonable notice (for example by email or in-product notice). Continued use of the Platform after changes take effect constitutes acceptance.
17. Governing law & disputes
These Terms and any dispute arising out of them are governed by the laws of Northern Ireland, and the courts of Northern Ireland shall have exclusive jurisdiction, without prejudice to any mandatory consumer protections available to you in your country of residence.
18. Contract management & e-signature tooling
The Platform includes optional contract-management features that let you create, edit, send and electronically sign agreements (the "Contract Tools"), including document templates, editable clauses, merge fields and electronic-signature capture.
Not legal advice. Admitt is a technology provider, not a law firm, and does not provide legal advice or any solicitor's or other legal services. The Contract Tools — including any templates, sample clauses, starter documents and suggested wording — are provided for your convenience as drafting starting points only. They are not tailored to your circumstances and are not a substitute for advice from a qualified legal adviser. You should obtain your own independent legal advice on any agreement before you rely on it, send it for signature or execute it.
Your agreements are your responsibility. You are solely responsible for the content, accuracy, completeness, legality and enforceability of any agreement you create, edit, send or sign using the Contract Tools, for identifying the correct parties and confirming they have authority to sign, and for deciding whether an electronic signature is appropriate for a given document and jurisdiction. Admitt is not a party to, and takes no responsibility for, the agreements you make with any third party.
Electronic signatures. The Contract Tools capture electronic signatures together with supporting audit metadata (which may include the signer's name and email address, IP address, browser user-agent, timestamps, a record of the signer's consent to sign electronically, and a cryptographic hash of the signed document). This information is provided on an "as is" basis to help evidence the signing process. Admitt does not warrant that any agreement, electronic signature or audit record created using the Contract Tools will be valid, admissible or enforceable in any particular jurisdiction or for any particular purpose. Some documents (for example certain deeds, or documents requiring notarisation, witnessing or a qualified electronic signature) may not be suitable for signature using the Contract Tools, and it is your responsibility to determine this.
To the fullest extent permitted by law, the Contract Tools are provided subject to the disclaimers in clause 12 and the limitation of liability in clause 13.
19. Contact
Questions about these Terms can be sent to legal@admitt.com. For account support, contact support@admitt.com.